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Showing posts from April, 2011

From carsharing to mobility brokers?

I am excited by the prospect of urban 'mobility retailers' or 'mobility brokers'.  'Huh'? What is that, you ask?

A mobility broker is a business that handles the retailing, marketing and information end of your mobility needs. It may not even own any vehicles or employ any drivers (and you won't have to either). You could think of it as an urban transport travel agent. Such services would probably be most attractive for people who choose not have a car of their own. Because urban mobility is much more spontaneous and immediate than long-distance travel, mobility brokers will need to handle requests extremely nimbly in real time.

Most cities don't yet have such beasts in their urban transport landscape. Not yet.

But I think they will emerge out the innovative and vibrant ecosystem of handheld devices, real-time information apps, social media and networking, car-sharing companies, new payment systems, telematics, location-based services, etc. 

I thought…