This one is from Germany and it is called "mo". It is being tested and piloted in Munich and features some beautiful design and fascinating innovations to make car-lite living very convenient.
mo is a new mobility system - it helps make the city a better place to live. mo subscribers can rent bikes, cargobikes, ebikes and cars or use public transportation with just one card. With mo it pays to be eco-friendly: choose an eco-friendly transport or use your own bike to collect momiles. The more momiles the lower your bill. For instance if you mostly ride bikes, renting a car gets cheaper.These two videos explain much better than I could.
Introducing mo from LUNAR Europe on Vimeo.
mo - mobility for tomorrow from LUNAR Europe on Vimeo.
For more details, check out this October 2011 press release about mo.
Hat tip: Treehugger.